Website Update for Human Resources Consulting Firm
- Mar 9
- 3 min read
From Static GoDaddy Site to Lead-Generating Web Design & SEO
An HR firm serving small businesses and startups had the experience and services to support clients, but their website was not helping them grow. The site lacked clear messaging, was not aligned with how potential clients search for HR services, and did not guide users toward taking action. Even with real demand in the market, the business was not capturing opportunities online. That is where Argh Matey, led by Matie Natov, stepped in.
Before and After
The changes made to the website improved both design and performance.
Messaging moved from unclear to direct and value focused
Branding was updated to reflect a modern and professional service
Page structure now guides users toward taking action
The Challenge
After reviewing the website and search performance, several issues became clear.
Low visibility for high intent HR related search terms
Messaging that did not clearly explain the value of services
Outdated branding that reduced trust
No clear structure to guide users toward conversion
The website was present online, but it was not aligned with user intent or business goals.
The Strategy
Argh Matey used a data first approach to rebuild the website with a focus on clarity, trust, and conversion.
SEO and Keyword Strategy
High intent keywords were identified based on how business owners search for HR support. These terms informed page structure and content.
Conversion Focused Homepage Structure
Homepage sections were re-organized to guide users from understanding their problem to exploring solutions and taking action. Each section was designed to support decision making.
Messaging and Positioning
The copy was rewritten to speak directly to small business owners and growing teams. The goal was to clearly explain services, reduce confusion, and build confidence.
Brand and Visual Identity Update
The existing logo and visual identity did not reflect the level of professionalism of the firm. Using AI assisted design, a cleaner and more modern logo was created. This improved first impressions and supported trust.
UX and UI Design
A clean and structured design system was implemented to improve readability, layout consistency, and user flow. Calls to action were placed intentionally to support consultation bookings.
The Outcome
The updated website now functions as a strategic marketing asset.
Improved alignment between search intent and content
Clear positioning within the HR consulting space
Stronger user engagement and navigation flow
Increased trust through updated branding and design
A structure that supports inbound inquiries
The business now has a website that supports growth and communicates value clearly to potential clients.
Client Feedback
"Matie was a joy to work with. She was easy to collaborate with and took something so intimidating and made it a breeze. She communicated clearly and effectively all through the process, gave several options, and exceeded my expectations with her design choices for updating my website. I would recommend her to anyone looking for a great web design partner."
Verified 5.0 client review from UpWork following successful project delivery
Final Takeaway
A website performs best when it aligns with how people search and how they make decisions. By improving SEO, messaging, branding, and structure, this HR firm now has a digital presence that supports consistent growth.
Comments