From 18% to 75% Engagement: Solving Web UX Challenges

May 11, 2020
2 min read

Updated: Jun 30

How Argh Matey uses data-driven design to solve "impossible" conversion problems for global retail leaders.

A high performance laptop mockup of the simplified UX UI developed to streamline workflows.

The Mission

Our founder, Matie Natov, served as the LMS Producer and UX/UI Designer for a corporate education team. Tasked with fixing a training platform that was too complex for the fast-paced retail floor, she combined deep user research with custom front-end development (HTML, CSS, and JavaScript) to overhaul the employee experience for thousands of beauty advisors nationwide.

The Challenge: Breaking the 20% Ceiling

When Matie joined, employee training completion was stalled at a mere 17–18%. Staff found the system overwhelming and confusing, often spending 20 minutes just trying to navigate the content. In a high-traffic retail environment, every minute counts.

A before and after comparison of the homepage redesign which increased employee training completion from 18 percent to 75 percent.

The Argh Matey Solution

Field Research: Matie conducted in-person interviews with cashiers, makeup artists, and store leads to understand their real-world workflows.
The "1–4 Daily Dose" Model: We replaced cognitive overload with clarity. Matie redesigned the homepage to guide employees through exactly four prioritized items per day, emphasizing visual hierarchy and time awareness.
Dynamic Visual Strategy: To keep engagement high, Matie built themed layouts that updated seasonally, ensuring the internal platform matched the energy and branding of the sales floor.

A laptop mockup of a custom themed homepage designed by Matie Natov to align with seasonal retail marketing campaigns.

The Results: Measurable Success

75% Completion Rate: Daily training completion skyrocketed from under 20% to over 75% immediately following the launch.
50% Efficiency Increase: Training time was cut in half, dropping from 20 minutes to just 10 minutes per shift, saving thousands of labor hours across the retail fleet.
92% User Satisfaction: Store employees reported the new interface was significantly easier to navigate and more aligned with their daily tasks.

The Argh Matey Advantage

We bring this same "User-First" obsession to Green Bay. Whether we are streamlining your customer's booking process or building a complex portal for your team, we use the same data-driven UX principles that transformed the digital workflow for a global beauty powerhouse. Learn more about the Argh Matey Advantage.