Website Design and Development Services
Argh Matey Digital Marketing™ is a web design agency based in Green Bay, Wisconsin, focused on business development. Our web design company combines market research, SEO copywriting, graphic UX/UI design, web development, and advertising with Google Ads for faster lead generation. Whether you're looking to launch a new business online, replace an outdated website, or prepare for your next stage of growth, we build your website as a long-term marketing and sales asset.
Businesses We’ve Helped Grow with Web Design
From local service businesses to B2B SaaS companies, we’ve helped businesses of all sizes across the USA develop stronger websites to generate more qualified leads.
What Our Web Design Services Include
Market Research
We study local competitors’ websites and benchmark examples across the U.S. for design inspiration. Using Semrush and AI-assisted research, we uncover market gaps and popular customer questions, then meet with you to understand your business philosophy and how you answer those questions. These insights shape your website’s design, user experience, and copywriting. For existing websites, we also review available lead generation data.
Website Copywriting Services
Our agency combines market research with your firsthand expertise to write clear, persuasive website copy. Through conversations with you, we turn your answers to common customer questions about your business category into copywriting that reflects your voice, explains your services well, and gives the market confidence to contact you. We strategically write webpage headlines, navigation labels, calls to action buttons, and form fields, ensuring the right trust signals.
UX/UI Design & Graphic Art
We combine graphic design expertise with big tech experience in User Experience (UX) and User Interface (UI) design to create visually engaging, intuitive websites. Founder Matie Natov’s college studies in fine art inform our eye for color, composition, and detail. We use Figma and Adobe Photoshop to develop website layouts and graphics, and generate AI imagery guided by that artistic foundation to complement your brand.
Website Development Services
Argh Matey is a web development company that follows web development best practices to create responsive mobile-first layouts and reusable web builder templates, with crawlable technical SEO development, metadata, internal linking, JSON-LD structured data, and social sharing details that support search engine visibility. We develop websites on Wix, WordPress, Shopify, Squarespace, and Webflow, our preferred platform.
Iteration Based on Measurement
We set up Google Analytics and Google Search Console to monitor website traffic, lead generation, and search performance. Launching your website is the first step: ongoing usage data helps us understand how visitors interact with your site and where the experience can improve. We make design changes when the data supports them, refining the user experience to help more visitors become customers.
Before and After Website Transformations
Breathing New Life Into Underperforming Sites
Want to Give Your Current Website a Second Wind?
Not every business needs to throw away their existing digital footprint. Many of our clients already have a brand layout they like—they simply need it to work harder as a sales engine. Whether you are looking to modernize a dated style, increase your conversion rates, or boost your speed scores, Argh Matey can optimize what you already own.
Cross-Platform Migration & Performance Engineering
We have deep technical experience working across the entire web ecosystem. Whether your current site is built on legacy WordPress setups, Squarespace templates, or custom content management systems, we handle seamless, risk-free migrations onto modern, high-performance engines like Wix and Webflow. We transition your brand smoothly without losing your hard-earned historical Google rankings, transforming a slow underperforming platform into a lightning-fast marketing tool.
Web Builders We Use
The best web builder depends on your business.
We can use any leading website builder to design and develop small business websites. Although we prefer Webflow for high-velocity AI startups, we recommend the builder that best fits your business, digital marketing goals, internal resources, and long-term growth.
We Develop Businesses in the United States of America
Argh Matey Digital Marketing™ is proudly based in Green Bay, in Northeast Wisconsin, part of the Midwest region of the USA. We support small and medium-sized businesses across the USA with digital marketing strategies tailored to their local online markets rather than applying the same location strategy everywhere.
Frequently Asked Questions
What is the best website builder for a small business?
There is no single best website builder for every small business. Choosing a website platform is a little like choosing a vehicle. The right choice depends on what you need it to do, your budget, how much customization you want, and whether you plan to maintain the website yourself or work with a professional web designer.
Popular website platforms include Wix, Squarespace, WordPress, Webflow, Shopify, Square, and custom content management systems. Each has advantages. Some prioritize simplicity and predefined layouts, while others provide greater design freedom, ecommerce functionality, customization, or developer control.
At Argh Matey Digital Marketing™, we often recommend Wix for small business marketing websites. We prefer it because it gives our designers significant creative freedom while also providing the SEO, content management, mobile design, analytics, forms, and marketing tools we need to build websites focused on generating leads.
Wix also allows us to translate custom visual concepts into highly tailored desktop and mobile experiences without requiring a business owner to depend on a developer for every future content change. That combination of design flexibility and maintainability is particularly valuable for small businesses.
That does not mean Wix is the right platform for every project. Shopify may be a better fit for an ecommerce-focused company. WordPress or a custom CMS may make sense for businesses with specialized technical requirements. Squarespace can work well for businesses that prefer a more structured design system, while Webflow offers another powerful option for highly customized marketing websites.
Ultimately, the best website builder is the one that supports your business goals without creating unnecessary technical limitations or maintenance headaches. We work across leading website platforms and help clients choose based on what their business actually needs, rather than forcing every website onto the same technology.
For many of the small businesses we work with, that balance leads us back to Wix.
Is Wix or Squarespace better for a business website?
Both Wix and Squarespace can be used to build professional business websites, but at Argh Matey Digital Marketing™, we generally prefer Wix for custom, marketing-focused websites.
The biggest difference for us is design flexibility. Squarespace uses a more structured design system built around predefined sections, layouts, and responsive behaviors. That can work very well for businesses that want a polished website and are comfortable designing within those established parameters.
Wix gives our designers greater freedom to create custom layouts and translate original design concepts into the finished website. Because we often begin with custom visual designs rather than selecting a template, that flexibility allows us to maintain greater control over branding, page layouts, calls to action, and the overall customer experience.
From an SEO perspective, both platforms provide tools for optimizing a business website for search engines. The platform itself is only one part of SEO. Website architecture, content, headings, metadata, internal linking, structured data, mobile usability, local relevance, and ongoing optimization can all influence organic search performance.
We also consider what happens after the website launches. Small business owners often need to update text, publish content, add services, change images, or create new pages without calling a developer for every adjustment. Wix provides a balance of professional design flexibility and ongoing maintainability that works particularly well for many of our clients.
Squarespace can be an excellent choice for businesses that prefer a more structured design system. For Argh Matey, we typically choose Wix when a project calls for greater creative freedom, custom design, SEO capabilities, and a website that can continue evolving alongside the business.
Can you redesign my existing website?
Yes. Argh Matey Digital Marketing™ offers website redesign services for businesses that already have a website but know it could perform better.
A redesign does not always mean starting from scratch. We begin by reviewing what is already working and where opportunities may be getting lost. That can include your messaging, page structure, visual design, mobile experience, SEO, technical setup, calls to action, forms, navigation, and conversion paths.
Depending on the website, we may recommend redesigning a few high-impact pages, consolidating outdated content, improving the overall design system, or rebuilding larger sections of the site. We can also help evaluate whether it makes sense to stay on your current website platform or move to a better fit.
Our goal is not simply to make an old website look newer. We redesign websites to improve search visibility, credibility, usability, and lead generation.
If your website is already receiving traffic but not producing enough inquiries, a redesign can also help us investigate where potential customers may be dropping out of the experience and prioritize improvements around those conversion opportunities.
Does web design include SEO?
At Argh Matey Digital Marketing™, yes. SEO is part of our web design process from the beginning. In fact, we believe SEO strategy should help inform the website before graphic UX/UI design begins, rather than being added after the website is finished.
Why? Because SEO can influence much more than keywords and metadata. SEO research can help determine which pages a website needs, what those pages should be called, how the navigation should be organized, what topics customers are searching for, how headings should be structured, what questions the content should answer, and how pages should link together. Those decisions directly influence web design.
Before designing, we research the business, industry, competitors, locations, and search demand using professional SEO and market research tools. That data helps us identify clusters of relevant searches and better understand how potential customers are looking for the products or services the business provides.
We then use those insights to inform the website's content strategy, information architecture, copy, user experience, and visual design. Instead of guessing whether a website needs three service pages or ten, for example, search demand can help us determine whether customers are actually looking for those services individually and whether dedicated pages would create a better experience.
Technical SEO is considered during development too. That includes elements such as heading hierarchy, internal linking, metadata, indexability, structured data, mobile usability, site architecture, and other technical signals that help search engines crawl and understand a website.
This is one of the biggest differences in how Argh Matey approaches web design. We don't design a website first and try to add SEO later. We start with search and market research, then use that data to help guide what we design.
The goal is still to create a beautiful website, but every design decision should have a purpose. We use data to influence the strategy, not vibes.
How does a website generate leads?
A website generates leads by helping the right potential customers find your business, understand what you offer, trust your expertise, and take the next step toward becoming a customer.
That process starts before someone even reaches your website. SEO, content strategy, local search, and technical optimization can help your pages appear when potential customers are actively searching for the products, services, or expertise your business provides. Once they arrive, the website has to turn that visibility into action.
That is where web design and conversion strategy work together. Clear messaging helps visitors quickly understand what you do. Professional visual design builds credibility. Helpful content answers questions and reduces uncertainty. Testimonials, reviews, and success stories provide proof. Strong calls to action, contact forms, phone numbers, and booking options make it easy for interested visitors to reach your business.
Every part of the experience can affect lead generation. A website may attract plenty of traffic but lose potential customers because the messaging is unclear, the mobile experience is frustrating, pages load poorly, navigation is confusing, or the next step is difficult to find.
At Argh Matey Digital Marketing™, we approach websites as interconnected marketing systems. SEO attracts potential customers, content answers their questions, design earns attention and trust, user experience guides them through the website, and conversion strategy encourages them to take action.
When someone calls, submits a form, requests a quote, books a consultation, or otherwise expresses genuine interest in your business, the website has helped generate a lead.
The goal is not simply to get more website traffic. It is to attract the right traffic and turn more of those visitors into qualified business opportunities.
Ready to Develop a Website That Works Harder for Your Business?
Whether you're launching something new, redesigning an outdated website, or trying to turn more of your existing traffic into qualified leads, we'll help you identify the highest-impact path forward.
Based in Green Bay, Wisconsin. Serving businesses nationwide.