Web Design Services
Websites Developed to Generate Leads and Grow Your Business
Argh Matey Digital Marketing™ designs conversion-focused business websites developed around one goal: helping more of the right customers find, trust, and contact your business. Our web design services combine marketing strategy, custom graphic design, local SEO, content, user experience, and technical development to create websites that do more than look professional. We build websites designed to increase search visibility, attract qualified traffic, and turn more visitors into leads. Whether you're launching a new business, replacing an outdated website, or preparing for your next stage of growth, we build your website as a long-term marketing and sales asset.
Businesses We've Helped Grow
From local service businesses to SaaS companies and professional services, we help organizations build stronger websites, increase search visibility, and generate more qualified leads.
What Our Web Design Services Include
Custom Website Design
Every website is designed around your business, customers, brand, and goals. We create custom layouts and user experiences that help visitors quickly understand what you offer and why they should choose you.
SEO-Friendly Website Development
Search visibility is considered from the beginning, not added after launch. We build websites with crawlable site architecture, optimized page structure, metadata, internal linking, structured data, mobile usability, and other technical SEO fundamentals.
Conversion-Focused UX
Traffic only matters when the right visitors take action. We strategically design headlines, navigation, calls to action, forms, trust signals, and page flows to make it easier for prospective customers to become qualified leads.
Website Copy & Content Strategy
We help organize and refine your website messaging around what your customers actually need to know. Content is structured to communicate your expertise while supporting organic search visibility and conversions.
Responsive Web Design
Your website should work beautifully whether someone finds you from a desktop computer, tablet, or smartphone. We design and test experiences across screen sizes with particular attention to mobile usability.
Analytics & Search Measurement
Where appropriate, we configure or integrate tools such as Google Analytics and Google Search Console so your website can become measurable rather than operating as a digital black box.
See Our Web Design Work
A great website should be easier to show than explain. Explore websites we've designed for businesses ranging from local service companies to B2B and SaaS organizations.
Strategy, Web Design, SEO & Development Working Together
A high-performing website is more than visual design. Copywriting, search strategy, user experience, development, technical SEO, mobile usability, analytics, and conversion strategy all influence whether a website actually produces business results.
That's why we approach web design as an interconnected system. A beautiful website with poor search visibility may never attract enough potential customers. A highly ranked website with confusing messaging may attract traffic without generating leads. And great copy can still underperform if the mobile experience makes the website difficult to use.
Argh Matey brings these disciplines together so your website works as one coordinated marketing system.
Enterprise Experience. Built for Growing Businesses.
Led by founder Matie Natov, Argh Matey brings experience supporting digital work for global brands including Meta, Snap, and Sephora to websites for growing businesses.
Working within enterprise digital environments reinforced the importance of thoughtful strategy, usability, consistency, testing, and attention to detail. We apply those same principles to every website we build, while maintaining the flexibility and personal collaboration of a boutique agency.
New Websites & Website Redesigns
Web Design Built Around Search
We don't treat SEO as something that happens after a website is finished. Search strategy can influence your website architecture, navigation, page topics, headings, content, internal links, location strategy, technical markup, and even which pages should exist in the first place.
Building SEO into the website from the beginning gives search engines a clearer understanding of your business and gives potential customers better paths to the information they're searching for.
Our Web Design Process
Discover
We learn how your business works, who your customers are, what you sell, where you compete, and what the website needs to accomplish.
Research
& Strategy
We evaluate your existing website, competitors, search landscape, customer demand, content opportunities, and conversion paths.
Visual Design
We develop the visual experience, messaging hierarchy, navigation, page layouts, calls to action, and responsive experience.
Develop & Optimize
The approved experience is built, optimized for search, configured across devices, and prepared for measurement.
Launch, Measure & Improve
After launch, search engines and customers begin interacting with the new website. Analytics, Search Console data, rankings, leads, and user behavior can then inform future improvements.
Website Platforms We Work With
The right website platform depends on your business.
We design, develop, redesign, and optimize websites across leading content management systems and website builders. While we have preferred platforms for certain use cases, we'll recommend the technology that best fits your business, marketing goals, internal resources, and long-term growth.
Web Design for Businesses Across the United States
Argh Matey Digital Marketing™ is based in Green Bay, Wisconsin and works remotely with businesses across the United States. We develop web and search strategies around the actual market each business serves rather than applying the same location strategy everywhere.
Our roots include Wisconsin and Northern California, with experience supporting businesses and organizations across local, regional, and nationwide markets.
Green Bay & Northeast Wisconsin • Sacramento & Northern California • Nationwide
Frequently Asked Questions
How much does a professional website cost?
The cost of a professional website depends on the size of your business, the complexity of the website, and how much strategy, design, development, SEO, and ongoing support are required. A small business website may need only a focused set of pages, while a growing company may require custom design, advanced functionality, integrations, content strategy, technical SEO, and ongoing optimization.
At Argh Matey Digital Marketing™, we offer several ways to work together, including one-time website projects, hourly support, weekly marketing sprints, and ongoing SEO engagements. Our professional services typically start at $150 per hour, while larger website projects are quoted based on the specific scope and business goals.
Rather than selling the same website package to every business, we recommend an investment based on what is most likely to create value. That could mean building a new website from the ground up, redesigning an underperforming site, improving a few high-impact pages, or continuously optimizing an established website as the business grows.
A professional website should ultimately be viewed as a business asset rather than simply a design expense. When web design, SEO, user experience, content, and conversion strategy work together, your website can help your business get found, earn trust, generate qualified leads, and support growth long after the initial project is complete.
How long does it take to build a business website?
At Argh Matey Digital Marketing™, a small business website can typically go from initial consultation to launch in about one to two weeks. Larger websites are usually developed in focused weekly sprints, with the overall timeline depending on the number and complexity of pages.
For a small founder-led business or startup, we can often design and develop a focused one-page website within the first week. A second week gives us additional time for client feedback, revisions, testing, domain configuration, and launch. More complex functionality or additional pages may extend that timeline.
For larger business, B2B, and SaaS websites, we typically work in weekly design and development sprints. As a general planning framework, one substantial page may represent one weekly sprint because each page can require its own research, content strategy, UX planning, visual design, development, SEO, responsive optimization, and review. When pages are closely related or share an established design system, we may be able to complete two or three pages within the same sprint.
For example, a 10-page website could take approximately 10 weeks if each page requires a dedicated sprint, but that is not a fixed formula. Some pages can be grouped together, while others require considerably more strategy and development.
The final timeline also depends on the website we discover your business actually needs. During a redesign, we may recommend consolidating existing pages, removing outdated content, improving important pages, or creating new pages based on customer and search demand. That is why larger website timelines are typically scoped after we understand the existing site and business goals.
And technically, a successful business website is never completely finished. Launch is the beginning of its measurable life. Customer behavior, search data, new services, changing markets, business updates, and emerging opportunities can all inform what should be improved next.
For an accurate timeline, we recommend starting with a consultation so we can review your website, determine the pages and functionality required, and develop a realistic project or sprint plan.
What is the best website builder for a small business?
There is no single best website builder for every small business. Choosing a website platform is a little like choosing a vehicle. The right choice depends on what you need it to do, your budget, how much customization you want, and whether you plan to maintain the website yourself or work with a professional web designer.
Popular website platforms include Wix, Squarespace, WordPress, Webflow, Shopify, Square, and custom content management systems. Each has advantages. Some prioritize simplicity and predefined layouts, while others provide greater design freedom, ecommerce functionality, customization, or developer control.
At Argh Matey Digital Marketing™, we often recommend Wix for small business marketing websites. We prefer it because it gives our designers significant creative freedom while also providing the SEO, content management, mobile design, analytics, forms, and marketing tools we need to build websites focused on generating leads.
Wix also allows us to translate custom visual concepts into highly tailored desktop and mobile experiences without requiring a business owner to depend on a developer for every future content change. That combination of design flexibility and maintainability is particularly valuable for small businesses.
That does not mean Wix is the right platform for every project. Shopify may be a better fit for an ecommerce-focused company. WordPress or a custom CMS may make sense for businesses with specialized technical requirements. Squarespace can work well for businesses that prefer a more structured design system, while Webflow offers another powerful option for highly customized marketing websites.
Ultimately, the best website builder is the one that supports your business goals without creating unnecessary technical limitations or maintenance headaches. We work across leading website platforms and help clients choose based on what their business actually needs, rather than forcing every website onto the same technology.
For many of the small businesses we work with, that balance leads us back to Wix.
Is Wix or Squarespace better for a business website?
Both Wix and Squarespace can be used to build professional business websites, but at Argh Matey Digital Marketing™, we generally prefer Wix for custom, marketing-focused websites.
The biggest difference for us is design flexibility. Squarespace uses a more structured design system built around predefined sections, layouts, and responsive behaviors. That can work very well for businesses that want a polished website and are comfortable designing within those established parameters.
Wix gives our designers greater freedom to create custom layouts and translate original design concepts into the finished website. Because we often begin with custom visual designs rather than selecting a template, that flexibility allows us to maintain greater control over branding, page layouts, calls to action, and the overall customer experience.
From an SEO perspective, both platforms provide tools for optimizing a business website for search engines. The platform itself is only one part of SEO. Website architecture, content, headings, metadata, internal linking, structured data, mobile usability, local relevance, and ongoing optimization can all influence organic search performance.
We also consider what happens after the website launches. Small business owners often need to update text, publish content, add services, change images, or create new pages without calling a developer for every adjustment. Wix provides a balance of professional design flexibility and ongoing maintainability that works particularly well for many of our clients.
Squarespace can be an excellent choice for businesses that prefer a more structured design system. For Argh Matey, we typically choose Wix when a project calls for greater creative freedom, custom design, SEO capabilities, and a website that can continue evolving alongside the business.
Can you redesign my existing website?
Yes. Argh Matey Digital Marketing™ offers website redesign services for businesses that already have a website but know it could perform better.
A redesign does not always mean starting from scratch. We begin by reviewing what is already working and where opportunities may be getting lost. That can include your messaging, page structure, visual design, mobile experience, SEO, technical setup, calls to action, forms, navigation, and conversion paths.
Depending on the website, we may recommend redesigning a few high-impact pages, consolidating outdated content, improving the overall design system, or rebuilding larger sections of the site. We can also help evaluate whether it makes sense to stay on your current website platform or move to a better fit.
Our goal is not simply to make an old website look newer. We redesign websites to improve search visibility, credibility, usability, and lead generation.
If your website is already receiving traffic but not producing enough inquiries, a redesign can also help us investigate where potential customers may be dropping out of the experience and prioritize improvements around those conversion opportunities.
Does web design include SEO?
At Argh Matey Digital Marketing™, yes. SEO is part of our web design process from the beginning. In fact, we believe SEO strategy should help inform the website before graphic UX/UI design begins, rather than being added after the website is finished.
Why? Because SEO can influence much more than keywords and metadata. SEO research can help determine which pages a website needs, what those pages should be called, how the navigation should be organized, what topics customers are searching for, how headings should be structured, what questions the content should answer, and how pages should link together. Those decisions directly influence web design.
Before designing, we research the business, industry, competitors, locations, and search demand using professional SEO and market research tools. That data helps us identify clusters of relevant searches and better understand how potential customers are looking for the products or services the business provides.
We then use those insights to inform the website's content strategy, information architecture, copy, user experience, and visual design. Instead of guessing whether a website needs three service pages or ten, for example, search demand can help us determine whether customers are actually looking for those services individually and whether dedicated pages would create a better experience.
Technical SEO is considered during development too. That includes elements such as heading hierarchy, internal linking, metadata, indexability, structured data, mobile usability, site architecture, and other technical signals that help search engines crawl and understand a website.
This is one of the biggest differences in how Argh Matey approaches web design. We don't design a website first and try to add SEO later. We start with search and market research, then use that data to help guide what we design.
The goal is still to create a beautiful website, but every design decision should have a purpose. We use data to influence the strategy, not vibes.
How does a website generate leads?
A website generates leads by helping the right potential customers find your business, understand what you offer, trust your expertise, and take the next step toward becoming a customer.
That process starts before someone even reaches your website. SEO, content strategy, local search, and technical optimization can help your pages appear when potential customers are actively searching for the products, services, or expertise your business provides. Once they arrive, the website has to turn that visibility into action.
That is where web design and conversion strategy work together. Clear messaging helps visitors quickly understand what you do. Professional visual design builds credibility. Helpful content answers questions and reduces uncertainty. Testimonials, reviews, and success stories provide proof. Strong calls to action, contact forms, phone numbers, and booking options make it easy for interested visitors to reach your business.
Every part of the experience can affect lead generation. A website may attract plenty of traffic but lose potential customers because the messaging is unclear, the mobile experience is frustrating, pages load poorly, navigation is confusing, or the next step is difficult to find.
At Argh Matey Digital Marketing™, we approach websites as interconnected marketing systems. SEO attracts potential customers, content answers their questions, design earns attention and trust, user experience guides them through the website, and conversion strategy encourages them to take action.
When someone calls, submits a form, requests a quote, books a consultation, or otherwise expresses genuine interest in your business, the website has helped generate a lead.
The goal is not simply to get more website traffic. It is to attract the right traffic and turn more of those visitors into qualified business opportunities.
Ready to Develop a Website That Works Harder for Your Business?
Whether you're launching something new, redesigning an outdated website, or trying to turn more of your existing traffic into qualified leads, we'll help you identify the highest-impact path forward.
Based in Green Bay, Wisconsin. Serving businesses nationwide.